So Many Knobs

A Portfolio Instance
by Guillaume Berry

So Many Knobs

A Portfolio Instance
by Guillaume Berry

So Many Knobs

A Portfolio Instance
by Guillaume Berry

So Many Knobs

A Portfolio Instance
by Guillaume Berry

About me

I have 20+ years of experience in design, in agencies and design studios. I’m working towards my next professional gig. In parallel, I craft fonts for Marmite Defontes, my type foundry.

I am friendly, experienced, caring, optimistic, a team player, collecting airline spoons, a wannabe runner. I’m also a coffee snob, cracking puns on every occasion I get, using metaphors a lot, digging vinyl. I stay humble and can say I’m resilient (amongst other things).

About me

I have 20+ years of experience in design, in agencies and design studios. I’m working towards my next professional gig. In parallel, I craft fonts for Marmite Defontes, my type foundry.

I am friendly, experienced, caring, optimistic, a team player, collecting airline spoons, a wannabe runner. I’m also a coffee snob, cracking puns on every occasion I get, using metaphors a lot, digging vinyl. I stay humble and can say I’m resilient (amongst other things).

About me

I have 20+ years of experience in design, in agencies and design studios. I’m working towards my next professional gig. In parallel, I craft fonts for Marmite Defontes, my type foundry.

I am friendly, experienced, caring, optimistic, a team player, collecting airline spoons, a wannabe runner. I’m also a coffee snob, cracking puns on every occasion I get, using metaphors a lot, digging vinyl. I stay humble and can say I’m resilient (amongst other things).

About me

I have 20+ years of experience in design, in agencies and design studios. I’m working towards my next professional gig. In parallel, I craft fonts for Marmite Defontes, my type foundry.

I am friendly, experienced, caring, optimistic, a team player, collecting airline spoons, a wannabe runner. I’m also a coffee snob, cracking puns on every occasion I get, using metaphors a lot, digging vinyl. I stay humble and can say I’m resilient (amongst other things).

Disciplinary Fluid

My work spans across many industries, from quick surgical deliveries to complex and long projects. I have the ability to adapt in a lot of contexts, from strategy to production, from crafting ideas to making sh*t happen. I’ve learned to deal with what some call ‘uncertainty’ and turn constraints into opportunities.

Disciplinary Fluid

My work spans across many industries, from quick surgical deliveries to complex and long projects. I have the ability to adapt in a lot of contexts, from strategy to production, from crafting ideas to making sh*t happen. I’ve learned to deal with what some call ‘uncertainty’ and turn constraints into opportunities.

Disciplinary Fluid

My work spans across many industries, from quick surgical deliveries to complex and long projects. I have the ability to adapt in a lot of contexts, from strategy to production, from crafting ideas to making sh*t happen. I’ve learned to deal with what some call ‘uncertainty’ and turn constraints into opportunities.

Disciplinary Fluid

My work spans across many industries, from quick surgical deliveries to complex and long projects. I have the ability to adapt in a lot of contexts, from strategy to production, from crafting ideas to making sh*t happen. I’ve learned to deal with what some call ‘uncertainty’ and turn constraints into opportunities.

Genuinely Curious

I feel very fortunate in having collaborations with very different people and being able to learn from them and their environment. Each discussion can spark ideas and lead to new questions. I nurture this trait of my personality. This curiosity keeps me going during research moments.

Genuinely Curious

I feel very fortunate in having collaborations with very different people and being able to learn from them and their environment. Each discussion can spark ideas and lead to new questions. I nurture this trait of my personality. This curiosity keeps me going during research moments.

Genuinely Curious

I feel very fortunate in having collaborations with very different people and being able to learn from them and their environment. Each discussion can spark ideas and lead to new questions. I nurture this trait of my personality. This curiosity keeps me going during research moments.

Genuinely Curious

I feel very fortunate in having collaborations with very different people and being able to learn from them and their environment. Each discussion can spark ideas and lead to new questions. I nurture this trait of my personality. This curiosity keeps me going during research moments.

Positively Picky

From my education to my first work experiences, I was trained to very high standards in terms of craft and outputs. This constant care for quality fuels my work and my attention to details.

Positively Picky

From my education to my first work experiences, I was trained to very high standards in terms of craft and outputs. This constant care for quality fuels my work and my attention to details.

Positively Picky

From my education to my first work experiences, I was trained to very high standards in terms of craft and outputs. This constant care for quality fuels my work and my attention to details.

Positively Picky

From my education to my first work experiences, I was trained to very high standards in terms of craft and outputs. This constant care for quality fuels my work and my attention to details.

Systems, Systems

Thank to my dad for introducing me to LEGO®. I think my will to understand how things work or how a situation comes to be, what the elements influencing it are ; is tied to these first moments of play and discovery. No matter if it’s a design system, a communication strategy or a font family: I want to lay out, organise or optimise the system behind it.

Systems, Systems

Thank to my dad for introducing me to LEGO®. I think my will to understand how things work or how a situation comes to be, what the elements influencing it are ; is tied to these first moments of play and discovery. No matter if it’s a design system, a communication strategy or a font family: I want to lay out, organise or optimise the system behind it.

Systems, Systems

Thank to my dad for introducing me to LEGO®. I think my will to understand how things work or how a situation comes to be, what the elements influencing it are ; is tied to these first moments of play and discovery. No matter if it’s a design system, a communication strategy or a font family: I want to lay out, organise or optimise the system behind it.

Systems, Systems

Thank to my dad for introducing me to LEGO®. I think my will to understand how things work or how a situation comes to be, what the elements influencing it are ; is tied to these first moments of play and discovery. No matter if it’s a design system, a communication strategy or a font family: I want to lay out, organise or optimise the system behind it.

Selected Clients

Becton Dickinson
Breguet
Caran d’Ache
Cinémathèque suisse
City of Geneva
Doctors without Borders
EPFL
Eurosport
Gestalten
Graphic Design Festival Breda
Jaeger Lecoultre
Kenzo
Longines
New Man
Rémy Martin
Roche
SNCF
Swiss Department of Foreign Affairs
Swiss Federal Council
Tissot
Universal Music

Complimentary information nuggets

Reading list

Just finished
• ‘Do Start’ by Dan Kieran

Currently reading
• ‘Born to Run’ by Christopher Mc Dougall
• ‘Strikethrough, Typographic Messages of Protest’ by Silas Munro

Next read
• ‘Research for People Who Think They Would Rather Create’ by Dirk Vis
• ‘The Manual of Design Fiction’ by Julian Bleecker, Nick Foster, Fabien Girardin and Nicolas Nova

Music, you said?

I’m a huge music fan. I’ve compiled 77 tracks in this Spotify playlist, for you to get a sense of what I listen to.

Talks

An extract of the talks I gave over the last decade:
• 2014› ‘Interaction Béchamel’ at Interaction14 in Amsterdam
• 2015 › ‘Prototype first’ in Lausanne for Antistatique
• 2016 › ‘Design peas’ at Interaction16 in Helsinki
• 2016 › ‘Crumble de l’Information’ for the World Information Architecture Day in Lyon
• 2017 › ‘I18n & l10n’ at Blend Web Mix and IxDA Romandie
• 2018 › ‘Design Systems’ for the United Nations Designers Group in Geneva
• 2021 › ‘Fontastic!’ at Webmardi in Lausanne

Recent training

• Shaping Design workshop with Jason Mesut
• Font Engineering class from I Love Typography Academy
• Practica Program
• Branding Masterclasses II by Future London Academy
• Branding Masterclasses I by Future London Academy
• Running an agency by Future London Academy

About that video on the homepage

The video contains 260 images of selected work, starting around 2000 up until today.

Music ‘Don’t Panik’ by La Fine Equipe, 2020 © Nowadays Records

Work

Brand, UX/UI, Letterwork… You name it!